https://www.gazalavahanvati.com/blog daily 0.75 2020-05-27 https://www.gazalavahanvati.com/blog/six-lessons-on-naming-your-brand-as-told-by-a-new-mom monthly 0.5 2020-05-02 https://www.gazalavahanvati.com/blog/presentation-tips-by-a-designer monthly 0.5 2020-05-02 https://www.gazalavahanvati.com/blog/what-ive-learned-from-covid-19 monthly 0.5 2020-05-11 https://www.gazalavahanvati.com/blog/brand-marathon monthly 0.5 2020-05-27 https://www.gazalavahanvati.com/home daily 1.0 2020-05-14 https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5ea688315833d61a0d141260/1587972156486/ Home https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5ea6873041e9232ab09e5ea9/1587971900348/ Home https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5ea92431b3afb818600370b6/1602193205671/ Home https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5eadfb2041f900399bf67c0d/1588460332092/IMG_0423%2Bbw.jpg Home - “ I believe that businesses can benefit from a bridge that connects their vision to the brand experience.” – Gazala Vahanvati. https://www.gazalavahanvati.com/about daily 0.75 2020-05-14 https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5eaa6f8ac4564828140e82e7/1588620554653/IMG_0473.jpg About - I am a brand consultant who lives at the cusp of strategy and design. Throughout my professional career, I’ve thrived on bridging strategy, content and design to bring brands to life. I started my brand consulting journey at Landor, a multinational brand consultancy and design firm, where I learned and grew—starting as a Brand Strategist and eventually becoming a Client Director—over 11 years. The experience I’ve gained in client and project management, brand strategy, and design thinking and management has aided me in building breakthrough brands in more than 15 industries such as hospitality, beauty, real estate, e-commerce, jewellery, automotive, fashion and IT. My portfolio includes over 35 brands like Taj Hotels, the global hospitality group; fashion conglomerate House of Anita Dongre; the automotive and real estate arms of the Mahindra Group; online retailer Tata CliQ; and financial institution Northern Arc. Prior to brand consulting, I was the editorial designer for the Indian editions of L’Officiel and Seventeen, and consulted on brand identity projects for Mazaa Media, a design agency. I hold a post-graduate diploma in Strategic Design Management from India’s top ranked design school, the National Institute of Design. I am currently pursuing a certificate in Digital Marketing Management from the University of Toronto so I can add value to brands by bringing ‘brand thinking’ to digital marketing. By using this experience and knowledge, I am able to apply a holistic process to solve the challenges faced by brands. https://www.gazalavahanvati.com/services daily 0.75 2020-05-14 https://www.gazalavahanvati.com/getintouch daily 0.75 2020-04-30 https://www.gazalavahanvati.com/work daily 0.75 2020-10-08 https://www.gazalavahanvati.com/work/ecommerce monthly 0.5 2020-05-11 https://www.gazalavahanvati.com/work/finance monthly 0.5 2020-05-11 https://www.gazalavahanvati.com/work/country monthly 0.5 2020-05-11 https://www.gazalavahanvati.com/work/hospitality monthly 0.5 2020-05-07 https://www.gazalavahanvati.com/work/beauty monthly 0.5 2020-05-11 https://www.gazalavahanvati.com/work/real-estate monthly 0.5 2020-05-11 https://www.gazalavahanvati.com/work/wellness monthly 0.5 2020-05-19 https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/5eadf3d3c49d1044cff32baf/5eadf46ed2554328029f3027/1588871997038/bounz-final.jpg Work - Wellness Naming of wellness socks brand https://www.gazalavahanvati.com/work/personal-branding monthly 0.5 2020-10-08 https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5f7f8c0c75137e06d076ac79/1602194471386/VC-Insta-Post-Logo-1.3.jpg Work - Personal Branding https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5f7f7fe5487049543f46050e/1602192090078/VC-Insta-Post-Logo-1.1.jpg Work - Personal Branding - People want credibility and relevance People want to hear credible views to stay relevant in a dynamic world, so they can be prepared for the future. They want to consume simple content at a glance and get to answers quickly. There were many content creators with credibility who analysed current happenings and shared opionins but few who were future-focused, razor sharp in their vision and had a sense of humour. We captured the key attributes of future, connecting the unexpected, clarity and lightheartedness at the core of the brand. We brought the brand to life with central idea of ‘the forward thinker’. https://static1.squarespace.com/static/5ea07d8ceb05b57a47f1bb33/t/5f7f81195cf0077541f9b975/1602192109639/VC-Insta-Post-Logo-1.2.jpg Work - Personal Branding - A clear strategy We carved out his positioning, purpose, brand story describing what he does and his brand line, Enabling Disruptive Value. Together, we arrived at the brand name, VCBeyond. The name is a mix of his initials, the acronym for venture capital and Beyond, which cues the forward thinking perspective. I collaborated with designer, Dnyanesh, to develop the brand identity which speaks to introspecting on today and connecting to forward thinking ideas that could disrupt the future. This exercise helped has helped VCbeyond anchor his content with a strong purpose, positioning and philosophy.