The Taj Group always aims to create new experiences and unique products for its guests. This time around, because of a thriving viniculture, Taj looked to create a special signature blend for their guests.

Travelers are looking for all things authentic. “Why should I have French wine with my Indian food?”

We designed a wine experience that gives tourists a ‘Taste of India’. We named the wine ‘SVARA’; meaning sound and music. The label has 9 sounds inspired by the street sounds and music and used Blipper to bring it alive. Now you can create your own Svara and take back a bit of India with you.